About Me

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I run operations and I track the P&L. Those two things are not separate in my head and they have not been for twenty years. I find where an operation is leaving money behind and build what needs to change to close that gap. The clearest recent example was a healthcare services company I acquired and operated. In twelve months we moved margins from 18% to 24%, grew revenue 22%, and scaled the team 40%. We closed a 3.5x exit. The tools were AI-powered sales analytics, digital workflow replacement for manual back-office systems, and a management rebuild built around real accountability.

Prior to this as an Associate Partner at IBM Global Business Services, I grew a $30M technology delivery practice 80% over four years by repositioning the business from packaged CRM delivery to custom SaaS solutions and rebuilding the teams front to back.

Today I run Redwood Growth LLC, a lower mid-market acquisition platform. The model is straightforward. Find businesses with P&L potential their current operations have not captured, operate with discipline, and exit at a multiple that reflects the actual value built.

I hold an MBA from UC Berkeley Haas and Masters degree in Computer Science. That combination helps me stay in tune with both the business and the technology portions of a company

Career Accomplishments

  • Founder of an independent sponsor firm that is a lower mid-market private equity type business acquisition entity
  • Accomplished organic product based and inorganic acquisition based growth at a major logistics and fulfillment firm
  • Founder of a tech startup
  • Mentor at a B2B startup accelerator in San Francisco
  • Managed global remote teams of 80+ team members and successfully grew a services based P&L
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Hobbies

Poker, volleyball, hiking/outdoors, travel (South Africa, Colombia, Germany, Czech Republic, Canada, Mexico, Netherlands, India, Sweden, Denmark … so far)

Arun Shekar

What They Say

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Maja Konrad

Director of Operational Excellence and Transportation at Shipwire

I have been working with Arun for almost two years and he has always impressed me with his ability to bring multi-functional teams together to reach common goals.

Dan Weiss

Distribution and Transportation Management Executive

Arun brings the ability to anticipate what a customer needs and manage the process for delivering that feature or product, but he brings so much more than that. Arun’s willingness to dig into and analyze the data that drives performance and customer growth both organically and externally. Arun takes the time to understand big problems and create elegant solutions. I look forward to working with Arun again.

Ankit Garg

Director of Strategy & Operations

We recently engaged Augment Advisory (and Arun) to help identify strategic direction for my startup. Arun's expertise in retail data analytics and translating this knowledge into suggested product features was very helpful for us towards building an MVP along with identifying early adopters. Arun also helped us create an in depth revenue projection model which was helpful in creating a pitch deck for early stage investors.

Arun Shekar

Blog Posts

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AI as Operating Leverage, Not a Headcount Cut

The interesting thing AI did to a services...

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Building a Management Layer That Runs Without You

Not a team you trust. A structure explicit...

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What a 3.5x Exit Teaches You About the Entry

The return is mostly decided on the day...

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Why Manual Back-Office Work Survives in Profitable Companies

  Find a profitable company still running payroll...

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The Diligence Questions That Actually Predict Operational Pain

Most of a diligence checklist confirms what you...

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Buying the Problem vs. Being Hired to Fix It

An independent sponsor and a turnaround operator do...

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When AI Is the Wrong Answer

The operational problems that look like AI opportunities...

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How to Read a P&L the Right Way

Where margin hides in a lower mid-market business,...

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The First 90 Days After Acquiring a Business

A post-close playbook for the period that decides...

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The Evolving Landscape of Senior Home Care

  Introduction The senior home care sector seems...

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